"5-20% = probability of selling to a new prospect
60-70% = probability of selling to an existing customer" - Marketing Metrics
A loyal customer will continue to buy your products and will consistently choose your brand over similar options. Customer service isn't just about finding a solution to a client's problems, rather, each interaction is an opportunity to build a bond of loyalty with a supporter.
To achieve this, we must adopt a different perspective from the traditional view of customer service - we must seek to be the best ambassadors of our brand, winning the hearts of the people who use our services and products.